You've heard the saying "Don't judge a book by its cover." Well gues what? People do! They do it all the time. People can develop initial feelings about your brand just by looking at your logo, your collateral, website, etc.... your brand has a face to it whether your aware or not. Having a brand that's consistent across multiple platforms is key to brand success. I can develop / design a brand identity that's solid, stylish and hopefully timeless.